Why I Started NOLA Care: The 5-Minute Wake-Up Call

By Dr. Ashley Roussell, DNP, FNP-C
Today, a patient jokingly complained about waiting five minutes to be seen. Yup—five minutes! If it was even that long.
It made me smile, not because I was annoyed, but because it reminded me why I started NOLA Care in the first place. My patients are used to walking in and being seen right away—not waiting an hour, not getting passed around, not feeling like a number. That’s because I built NOLA Care to be different.
You see, I spent years in corporate medicine. In that world, patients would wait 30, 45, sometimes 60 minutes just to see someone for a rushed 10-minute visit. And you didn’t complain—because you were lucky to get that appointment after waiting months just to get on the books.
It wasn’t just hard for the patients. It was hard for us providers too. We were expected to see a high volume of patients, back-to-back, all day long. That often meant no breaks, no peaceful lunch, and no time to chart. A “quick” lunch break was actually a meeting. The end of the day came with hours of unfinished notes and mounting stress. We were all just trying to survive. But surviving isn’t the same as thriving.
People often ask me why I started NOLA Care. And I’ll tell you—it wasn’t because I wanted to burn out. It wasn’t because I wanted my health, happiness, or spirit to suffer.
I started NOLA Care because I believed there was a better way.
I wanted to create a space where patients feel heard, valued, and respected. Where they can actually talk to their provider without feeling rushed. Where they can be seen promptly—not months from now, and not after sitting silently in a waiting room for an hour.
And let’s be honest—I want that same level of care when I’m the patient too.
So, yes—my patients are a little “spoiled” in the best way possible. They’ve experienced what it’s like to be truly cared for. And that’s exactly how I want it.
If you’re tired of the hustle of traditional healthcare…
If you’re overwhelmed by the wait times, the red tape, and the feeling of being just another name on a chart…
Take a breather with me. Come experience what healthcare can feel like when it’s centered around you.
Now accepting new patients in Jacksonville, FL and New Orleans, LA
Call or text 904.701.3610
Learn more at www.nolacarehealth.com







