What is direct primary care?
Direct Primary Care (DPC) is a modern approach to healthcare that focuses on building strong doctor-patient relationships and providing personalized, comprehensive care. In a DPC model, patients pay a monthly membership fee directly to their healthcare provider, eliminating the need for insurance middlemen. We offer in-person DPC in Jacksonville, as well as telehealth appointments available in Jacksonville and across Florida.
Membership Based
Patients pay a flat monthly fee for unlimited access to primary care services, including office visits, preventive care, chronic disease management, and acute care.
No Insurance Billing
DPC practices do not bill insurance for primary care services. This allows doctors to spend more time with patients and focus on their health needs without the constraints of insurance paperwork.
Extended Appointment Times
Direct primary care providers typically offer longer appointment times, allowing for thorough discussions, personalized treatment plans, and better overall patient experience.
Focus on Preventive Care
DPC emphasizes preventive care and wellness, helping patients maintain good health and manage chronic conditions proactively.
Affordable, Transparent Pricing
With transparent pricing and no surprise fees, DPC makes healthcare costs predictable and affordable for individuals and families in Jacksonville.
How it works
Jacksonville’s Trusted Direct Primary Care Provider
We believe primary care should be convenient, accessible, and tailored to every stage of life. At NOLA Care, we care for children, teens, adults, and older adults through annual exams, school and sports physicals, chronic condition management, and preventive screenings — all in one welcoming practice.
- More personalized and attentive care
- Reduced healthcare costs for patients and employers
- Enhanced access to healthcare services, including same-day or next-day appointments
- Greater convenience with virtual care options
- Improved patient satisfaction and outcomes
same day & next day appointments at
Insurance-Based Care
Direct Primary Care vs Traditional Primary Care
Direct Primary Care
See the side-by-side comparison
Cost
Access
Visit Time
Billing
Focus
Flat monthly fee
Co-pays, deductibles, surprise bills
Same-day visits
Long waits for appointments
30–60 minutes
10–15 minutes
No insurance paperwork
Complex insurance claims
Preventive, Ongoing & Personalized
Reactive, volume-based
30–60 min appointments
The focus is on preventive, ongoing & personalized care
10–15 min Appointments
Reactive, volume-based care
Get primary Care Without the Insurance Hassle
One of the reasons we started NOLA Care was to make high-quality medical care accessible to everyone — whether you have insurance or not. We welcome patients seeking primary care with no insurance and keep visits simple with flexible payment options. For those who want ongoing care, our affordable, flat-fee unlimited visits membership combines routine healthcare services, giving you consistent access to the care you need at a price that makes sense.
Memberships & Payment Options
- Individuals
- Families
- Small Businesses / Groups
Dr. Ashley Roussell at Nola Care is amazing—very approachable, caring, patient, and knowledgeable. I trust her completely and recommend her to all my family and friends!
Annette Lorenzo
Extremely friendly staff and fast ! Went into get a sports physical for my son and they had him laughing almost the entire time! Definitely recommend NOLA care if you need any kind of physical done for your child! Also very affordable!
Mavity Last
If you’re looking for someone who will go above and beyond for your care and listen, go see Ashley. You will not be disappointed.
Emily Ruiz
Love it here! Staff is friendly and my appointments are always when I need it. Ashley makes sure I understands everything before leaving her office.
Marion Monroe
Dr.Roussell is amazing!! I’ve been having a rough time trying to establish with a good primary care physician since last year. I ran into Dr.Roussell by chance and seen her today. I felt like I was finally heard.
Patient
They actually listen to your concerns, look into options to help fix an issue and respond quickly. She is available when I need to message with a concern and can quickly get on a video call if needed.
Shade Slimp
Nurse practitioner Ashley was amazing and very knowledge. Her office was clean and felt nurturing. Love that she connected with my daughter as we were there for a sports physical and EKG.
Christina Howard
Ashley was awesome with me and was able to have a virtual appointment since I live far from her office! Awesome experience and quick! Thank you!
emily Labert
Ashley takes great care of my family, from physicals to sick visits she covers it all with care and compassion. I know Ashley cares for me and my family. She's not just a medical provider, she's become a friend.
Erin Sweet
NOLA Care is a proud Direct Primary care Provider in Jacksonville
Don’t put off your health. From annual wellness exams to sick visits and sports physicals, NOLA Care makes it simple to get the care you need. Call our office at 904-701-360 or click below to schedule your visit.
